Category Archives: Stats: Search Behavior

Relax, The Search Industry Is Doing Just Fine

Posted on May 2, 2013 by Mark Ballard

For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it’s been a particularly difficult time to get a read on how the industry is really trending. Conflicting dat… Continue reading →

Posted in Bing, Comscore, Enterprise SEM, Facebook, Google, Google: AdWords, Google: Mobile, Microsoft: Bing Ads, Mobile Search, organic search, Paid Search, Search Ads: Mobile Search, search growth, SEM, smartphone search, Stats: Search Behavior, tablet search | Leave a comment

SEO Branding: Appearance In Search Results Impacts Brand Perception

Posted on May 2, 2013 by Nathan Safran

Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you about traffic, revenue and conversions. Likewise, in reflecting what is… Continue reading →

Posted in All Things SEO, brand awareness, branding, organic search, organic search branding, Search Marketing: Branding, SEO - Search Engine Optimization, SEO branding, Stats, Stats: Search Behavior | Leave a comment

Google Analytics Releases “Customer Journey To Online Purchase” Report

Posted on April 25, 2013 by Amy Gesenhues

Google is introducing “The Customer Journey to Online Purchase” analytics report today, a new benchmarking tool that provides insight into the various elements impacting a single campaign. You can learn more about it in a short write-up at … Continue reading →

Posted in customer journey to online purchase, google analytics benchmark data, Google: Analytics, path to purchase, SEM Tools: Web Analytics, Stats: General, Stats: Search Behavior | Leave a comment

One Out Of Five “Second Screeners” Look Up Advertised Product Info While Watching TV

Posted on April 19, 2013 by Ginny Marvin

To give further credence to consumers’ love of “second-screening” and why marketers should be salivating at the opportunities these new habits behold, Nielsen released stats on just what consumers are doing on their tablets while watc… Continue reading →

Posted in search behavior, second screens, Stats, Stats: Search Behavior, tablet search | Leave a comment

Study: Top Reason A User Would Block A Site From A Search? Too Many Ads

Posted on April 15, 2013 by Amy Gesenhues

An online survey examining SEO assumptions by SurveyMonkey found that the No. 1 reason users would block a website from their search results was if the website contained too many ads. If given an option to remove a website from future search results, 6… Continue reading →

Posted in Google: SEO, Google: Web Search, Microsoft: Bing, Microsoft: Bing SEO, Stats: General, Stats: Search Behavior, survey monkey, survey monkey audience tool, user path after a bounce, why users would block a website from search results | Leave a comment

Study: Many Searchers Choose Google Over Bing Even When Google’s Name Is On Bing’s Results

Posted on April 15, 2013 by Amy Gesenhues

In a recent study by SurveyMonkey examining SEO assumptions, respondents were given two search result pages, one with a page header labeled “Google” and the other with a page header labeled “Bing,” and asked which page of result… Continue reading →

Posted in audience tool, do users prefer google or bing, Google: Search Quality Raters, Google: Web Search, how much does brand matter for trust with websites, Microsoft: Bing, Microsoft: Bing SEO, Search Engines, SEO: Domain Names & URLs, Stats: Popularity, Stats: Search Behavior, survey monkey, Top News | Leave a comment

Study: U.K. Mobile Search Survey Reveals U.K. Consumers In Less Of A Hurry To Make Purchases Than U.S. Mobile Users

Posted on April 11, 2013 by Amy Gesenhues

Mobile-location based advertising network xAd joined forces with mobile call measurement provider Telmetrics to release their first U.K. Mobile Path-to-Purchase study, focusing on U.K. mobile search behavior. Conducted by Nielsen, the online study, sur… Continue reading →

Posted in mobile path to purchase, nielsen study, Search & Society: General, Search Ads: Mobile Search, Search Engines: Mobile Search Engines, Search Marketing: Mobile, Stats: General, Stats: Search Behavior, telmetrics, Top News, u.k. mobile search statistics, xad | Leave a comment

Report: Tablets Yield 15% Lower RPC Than PCs; (Another) Rebuttal To AdWords Tablet/PC Combo

Posted on April 10, 2013 by Ginny Marvin

The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition heats up. That’s according to the Q1 Digital Marketing Report by RKG, which finds that tablets generated… Continue reading →

Posted in 1, adwords enhanced campaigns, Bing Ads, Google: AdWords, Google: Adwords: Enhanced Campaigns, Microsoft: Bing Ads, Mobile search advertising, PPC, Search Marketing: Mobile, SEM Industry: Stats, Stats: Search Behavior, Stats: Spend Projections, Top News | Leave a comment

Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 [Study]

Posted on March 27, 2013 by Matt McGee

Search continues to shift away from the desktop toward mobile devices. That’s one of the conclusions of the just-released Neustar Localeze/15miles/comScore Local Search Study, which is now in its sixth year. This year’s study involves a sam… Continue reading →

Posted in dex, dexknows, Features: Analysis, ipad, iphone, iyp, Local Search, mobile devices, Mobile Search, Search Engines: Maps & Local Search Engines, Stats: comScore, Stats: General, Stats: Search Behavior, SuperPages, yellow pages, Yelp | Leave a comment

Microsoft “Research” Discovers The Obvious In Renewed Anti-Trust Attack On Google

Posted on March 26, 2013 by Danny Sullivan

Did you know that the higher a site is listed in search results, the more traffic that site is likely to receive? If you’re a search marketer, or anyone with a dose of common sense, you do. But Microsoft had research conducted to yet again prove … Continue reading →

Posted in anti-trust, antitrust, EU, Featured, ftc, Google, Google: Antitrust, Google: Critics, Microsoft, Microsoft: Business Issues, Stats: Search Behavior, Top News | Leave a comment